Is Nike Finally Winning With Women?

Twenty years ago, The New York Times published a story headlined “Nike Changes Strategy on Women’s Apparel,” detailing the company’s latest effort to win over that market “after years of failures.”

The strategy in May 2005: Mailing catalogs for its Nikewomen line to 600,000 homes, revamping Nikewomen.com and opening a new women’s store in a New York suburb.

Both the website and the store shut down long ago. For years after, Nike would repeatedly roll out new products, marketing…