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Ackermann acknowledges that his hiring was a surprise for Canada Goose as well. “It was quite extraordinary—the guts he had to do it,” he said of the brand’s CEO (and third-generation founding family member) Dani Reiss. Unlike Moncler and other upscale outerwear brands, Canada Goose had never made a significant fashion play, and amidst a wider luxury spending downturn, the company’s numbers have defied gravity. Investing in Ackermann was an audacious and potentially risky move….
