The dormant Danish watch company Urban Jürgensen was “resurrected” in Los Angeles on Thursday following a $25 million revamp that its US backers hope will land it a seat at luxury watchmaking’s top table inside five years.
Acquired by a group of investors led by the American Rosenfield family in 2021 for an undisclosed sum, Urban Jürgensen was originally founded in Copenhagen in 1773 and is revered by watch connoisseurs and collectors. But outside that bubble, the name is largely…

