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Beautycounter is back — sort of.
After the clean beauty label was sold to private equity group Carlyle in 2021 at a whopping $1 billion valuation, the brand fell into foreclosure in 2024. Founder Gregg Renfrew could have walked away forever. Instead, she bought it back.
“This is a brand and a business model reimagined. This is a new company. This is not the old company,” Renfrew told The Business of Beauty exclusively.
Following an earlier announcement that her new label Counter will…
