Why Jewellery Feels Like a Better Deal Than a Handbag

If you bought a handbag from one of the big luxury houses in 2019, and then returned to purchase the same bag today, you could pay nearly double what it cost last time — or even more, depending on the bag.

The experience might cause you to question whether the bag is worth its new price tag. But play out the same thought experiment with fine jewellery, and the price increase would be far more measured. Jewellery just might feel like the better deal.

This scenario isn’t just hypothetical….