43 Rolex Nicknames Every Collector Should Know, From Pepsi to Pikachu

Having a Rolex Explorer named after Steve McQueen is a bit odd for a couple of reasons. Let’s start with the fact that McQueen didn’t actually wear an Explorer. He preferred a Submariner. McQueen is also very closely associated with TAG Heuer after he wore the brand’s Monaco in the 1971 movie Le Mans.

So how did the ref. 1655 became known as the Steve McQueen? There are two stories. The first is that in the early days of the internet, hobbyists misidentified one of McQueen’s watches…