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France’s antitrust agency said on Thursday it had fined China-founded fast-fashion retailer Shein €40 million ($47.17 million) for alleged deceptive business practices including misleading discounts, following a nearly year-long probe.
The agency, in charge of consumer protection as well as competition, said Infinite Style E-Commerce Co Ltd, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine.
Under French regulations,…
