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How Golf Fashion Made It to Gen-Z’s For You Page

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Ring Concierge has long sold tennis bracelets and necklaces. But this year, it’s creating jewellery for another country club-coded sport: Golf.

In June, the fine jewellery brand announced a collaboration with apparel startup Malbon Golf, selling golf ball-adorned charm bracelets and a golf glove with a cut-out on the ring finger, meant to show off a diamond ring. To celebrate, it co-hosted an event with Malbon at a Connecticut golf course, where invited influencers participated in a golf…

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