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After announcing its plans to create digital twins of human models in March, H&M has released its first set of images featuring AI models.
The Swedish retailer debuted the images on its Instagram account on Wednesday, in a post also featuring interviews with H&M chief creative officer Jörgen Andersson, model Vanessa Moody and others that explained the company’s approach to the AI replicas.
“It’s not here to replace everyone,” Moody says in one clip. “It’s here to be combined with…
