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HomeLifestyle NewsOpinion: Luxury Brands Have Tennis Fever

Opinion: Luxury Brands Have Tennis Fever

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Lorenzo Musetti didn’t last long at Wimbledon this year. But the seventh-ranked player, in his fleeting visit to the All England Club, delivered what will surely be one of the most discussed fashion moments of the tournament.

On Wednesday, Musetti walked on court wearing a Bottega Veneta jacket, debuting his ambassadorship for the Italian luxury house, roughly a month after he appeared in Bottega’s “Craft Is Our Language” campaign and the brand’s creative director, Louise Trotter,…

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