Crossing the threshold at the New York City outpost of Biograph—a high-end diagnostic clinic that opened here this spring—feels like stepping into a different world.
Outside, visitors are surrounded by the bustling energy of the Big Apple. Inside, the design triggers an automatic reset: The foyer is a calming space with slatted wood walls and a lofty ceiling, outfitted with what is essentially a moat and scented with Aesop’s alluring Istros room spray.

