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For its latest launch, Italian skincare brand Borghese wanted to create a product that addressed shoppers’ most commonly-held skincare concerns.
To determine what exactly those were, it looked to Reddit, the community forum platform that hosts discussions about everything from film to footwear. After staffers crawled through posts on the “skincare addiction” subreddits for various global markets, from the US to the UK and Italy, they came to the conclusion that it was adult acne that…
