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In “Simulacra and Simulation” (1981), the late French philosopher Jean Baudrillard posited that we no longer live in a directly experienced reality, but in a “hyperreality”: a world so heavily mediated by images that they are more powerful in shaping the way we live our daily lives than the real world.
Four decades later, anyone on Instagram understands this intuitively. Our decisions — from what we buy to who we befriend — are shaped by imagery.
In the luxury industry, an…
