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Thinking about anything in binary terms is usually a fool’s errand, but the way we see it there are two kinds of auctions: Joopiter auctions and everything else. The house, founded by Pharrell Williams, specializes in campaigns that feel more like experiences than transactions. They’ve given buyers the chance to raid Kid Cudi’s closet and shut down New York’s Morton street for their first-ever car auction in May of 2024. Now, Joopiter’s kicking off a new auction, one full of a…
