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This story was originally published in April 2020. It has been updated as of July 2025 to include the latest Air Jordan releases.
There are a lot of things we could say here about Air Jordans, many of which you’ve probably heard before. We could talk about their mystique: how they birthed sneaker culture as we know it; how they irrevocably altered the worlds of sports and fashion and marketing; how no other signature line has ever matched their exact formula of technical innovation and…
