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Lately, a growing number of hair care brands are tapping the power of the professional.
On Wednesday, premium US label Amika debuted a new campaign including a series of short videos and stills showing stylists in action using the products on clients’ hair, and also announced the expansion of its “stylist collective” with 10 new professionals including Eric Vaughn and Abbey Brookee, both stylists and salon owners. According to a source close to the brand, Amika will generate more than…
