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American Eagle Outfitters surged 16 percent on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the “Euphoria” and “The White Lotus” actress to reignite sales and reconnect with Gen-Z shoppers.
In a campaign called “Sydney Sweeney Has Great (American Eagle) Jeans,” the company partnered with Sweeney for its fall season denim collection that includes a limited-edition denim jacket as well as a “The Sydney Jean.”
The campaign is…
