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How WNBA Players Are Using Merch to Underscore Their Value

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What’s the quickest way to teach 16,000 people a chant? Put it on a T-shirt.

On July 19, roughly two dozen WNBA players stepped onto the court in Indianapolis to warm up ahead of their All-Star Game wearing black T-shirts stamped with a message: “Pay Us What You Owe Us.” The sold-out arena didn’t take long to catch on, turning that message into a full-throated chant: “Pay them!”

In less than 48 hours, both slogans — “Pay Us What You Owe Us” and “Pay Them What You Owe…

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