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“The thing about Mitchell is he recognizes that it’s all a game,” Lorenz says. “He is able to position his clients and work with the press effectively because he understands their goals.” Given his brush with cancellation, “He’s not a Pollyanna and he recognizes the bad-faith stuff, but he also knows the value of attention and how to manipulate attention online,” adds Lorenz, who has seen her share of online drama. “It’s really valuable because comms people, a lot of…
