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Amid a slew of bad news headlines at its top brands, from data leaks to labour exploitation, luxury giant LVMH tried hard to tell a good news story when it published its latest earnings report this week.
Yes, sales were down 4 percent in the second quarter — with a 9 percent slide in the group’s core fashion and leather goods division weighing heavily on overall performance — but that’s not so bad in the current economic context, the group suggested.
Sure, profits slid 15 percent in…
