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Skims Unveils First Beauty Product

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It may not be part of the much-anticipated Skims beauty line, but the Kim Kardashian-led shapewear brand’s newest launch falls squarely in the beauty space.

On July 29, the brand unveiled its Seamless Sculpt Face Wrap for $48 on its website. Now sold out, the product features “sculpting fabric” and collagen yarns for jaw support, and is described as a “must-have addition to your nightly routine.”

The piece taps into the “morning shed” trend on TikTok, where influencers show off…

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