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THE RUNDOWN:
- Kim Kardashian‘s shapewear brand Skims has launched its first beauty product: the Seamless Sculpt Face Wrap
- Skims, which had a recent valuation of $3,2 billion US, is expanding into beauty after buying back Coty’s stake in SKKN, Kardashian’s closed-down beauty label
- The Skims Face Wrap taps several “morning shed” TikTok trends claiming to condition skin and slim facial structure but medical experts advise scepticism
Kim Kardashian is…
