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Kendrick Lamar is launching his own creative agency.
Called Project 3, it’s a new arm of his company pgLang, which focuses on video and music production. The new venture will offer services including creative direction, content creation, brand design, strategy, event planning and production to businesses in a wide range of areas, from fashion to sport to art. Its creation is the result of pgLang’s acquisition of its longtime collaborator Frosty, a Canada-based creative studio.
The launch…
