H&M Made a ‘Dimes Square’ T-Shirt. Why?

This shirt, he adds, “exports a certain cranny of New York to the world and creates this bizarre online identity that’s used by people to go viral.”

The sold-out H&M “Dimes Square” tee.

Courtesy of H&M

Another T-shirt lists various street names—Canal, Ludlow, Division—on Manhattan’s Lower East Side.

Courtesy of H&M

When Hartman shared a handful of memes skewering the H&M “Dimes Square” shirt on Wednesday (“Name 5 reactionary podcasts,” went one), one commenter knowingly…