Sunday, September 6, 2026

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Introducing The Brain of Fashion

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When I first started writing The Business of Fashion in 2007 as a blog and occasional newsletter, it was simply a place for me to explore an industry that had always fascinated me.

At the time, blogs and newsletters like mine were completely new to the fashion industry. At 6am London time, mine was the only fashion newsletter in your inbox. I was lucky to have been in the right place, at the right time. Soon, digital and social media would transform fashion and BoF would earn its place as…

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