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The new watch makes excellent use of Snoopy, who’s not just there to look cute—although mission accomplished there. He also delivers a hidden message that appears under a UV light. The glowing phrase reads, “I Beat Everybody…” The quote comes from a Peanuts comic strip in which Snoopy lands on the moon and brags about being the first beagle to touch down on the lunar surface.
So why would Snoopy appear on a MoonSwatch? There actually is a legitimate tie-in with a Speedmaster…
