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Ever since Mango started to use Smartly, an AI-driven performance marketing tool, for social media ads, its revenue generated by these ads has quadrupled.
Using the platform, Mango’s design team is able create brand templates that can be easily toggled between different versions of a photo of a dress, for example. Whereas before, creating different images required taking photos of different outfits in multiple settings.
The womenswear brand is far from the only fashion player to have…
