Eyewear Is Booming, but It’s Not Just About Tech

Oakley turns 50 this year, but the California-founded eyewear maker is not so concerned about staying on-trend. If anything, its fast-paced growth in recent seasons is largely fuelled by archival styles such as its reissued “Eye Jacket” frames from 1994 and a new “Plantaris” frame inspired by a line from the late ‘90s.

Oakley has broken sales records for five consecutive years by catering to young consumers with an active lifestyle and a penchant for nostalgia, said global brand…