Is Value Activewear’s Next Big Opportunity?

The Manchester-based activewear brand behind the top-selling $65 leggings loved by the likes of Kaia Gerber and thousands of TikTokers alike is making a major push into the US market.

Backed by a new minority investment from Los Angeles-based private equity firm Story3, which values the company at $530 million, Adanola is betting big that the activewear opportunity is far from over.

What sets Adanola apart from the likes of Vuori, Alo Yoga and Lululemon is its minimalist aesthetic and…