- Advertisement -
LOS ANGELES, CA — While skincare may have defined the K-beauty boom of the early 2010s, the second wave descending on retailers this year is considerably more colourful.
As two of South Korea’s most popular exports – K-pop and K-beauty – converged at the annual KCon at the Los Angeles Convention Center over the first weekend of August, tens of thousands of fans lined up not only to see acts like the girl group Aespa, but also to check out rows of branded beauty booths. Heavily…
