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A new crop of skincare start-ups are trying to rewrite the African beauty playbook.
Many African consumers have a penchant for native botanical ingredients, a tradition that spans many generations and communities across the continent. The market has long been dominated by local players who focus on natural extracts, but now, it’s undergoing a transformation, led by a cohort of local beauty brands. Emerging names like South Africa’s Lelive and Nigeria’s Dang are prioritising clinical…
