In its first-quarter earnings shared on Wednesday, E.l.f Beauty reported a 9 percent increase in net sales to $353 million, driven by strengths in its retail and e-commerce channels. Gross margin contracted around 2 percent to 69 percent, which was attributed to the impact of tariffs.
According to chief executive Tarang Amin, a slate of new launches, including a $17 Vitamin C serum, a $9 lip balm and a $18 mineral SPF had all been successful in lifting E.l.f Beauty’s overall sales….

