This Week: Fashion Is Everywhere at the US Open

Fashion has been all over Grand Slam tennis for a while, but we’ve hit critical mass with this year’s US Open, which runs from Aug. 24 to Sept. 7. It’s reminiscent of when every brand simultaneously discovered F1 a few years back, or the WNBA in 2024.

Here are a few reasons why this year feels particularly extra:

1. For her return to professional tennis, 45-year-old Venus Williams wore a custom tennis kit from Khaite, a brand that isn’t particularly sporty but knows a good marketing…