How Fashion Is Navigating Its Summer of Scandal

This summer, fashion’s marketing machine has had an unusual number of misfires.

In just the span of a month, we’ve had:

• American Eagle’s “Sydney Sweeney Has Great Jeans” campaign, where the denim-clad actress’s ad nodding to her appearance was called out for having racist undertones. The brand defended its campaign, stating it “is and always was about the jeans.”
• Adidas and Willy Chavarria were chided by fans – and threatened by the Mexcian government with litigation –…