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Makeup Alley, the online forum for beauty product reviews founded in 1999 and acquired by Japanese commerce giant Istyle Inc. in 2017, announced on Sunday via its social media channels that it would shut down effective Sept. 27.
“From the bottom of our hearts, thank you for your trust, passion, and support over the years,” read the message posted to X, Facebook and Instagram. The site will remain active until its closure date, and all registered personal information will be permanently…
