Newly Engaged Travis Kelce Is Teaming Up With American Eagle

There’s good timing, and then there’s American Eagle’s latest marketing moment.

The brand on Wednesday announced a limited-edition collaboration with Tru Kolors, the sportswear brand founded by Travis Kelce in 2019. AE X Tru Kolors by Travis Kelce will feature over 90 garments, including varsity jackets, rugby polos and graphic T-shirts and hoodies.

The partnership was always going to make a splash with American Eagle’s young customers. But its launch less than 24 hours after the…