Breitling Just Became the NFL’s First Luxury Watch Partner

Here’s another sport you can add to the Breitling roster: football.

The Swiss watchmaker has struck a multi-year agreement with the NFL that will make it the league’s official timepiece partner. To celebrate the partnership, the brand is launching not one but two collections of NFL team watches.

The team-up is the league’s first with a luxury watch brand in its 104-year history. The NFL chose to work with the watchmaker because it saw a brand that is focused on two…