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Maison Margiela released its Autumn/Winter 2025 campaign Thursday featuring Miley Cyrus, its first-ever celebrity ambassador.
The 37-year-old French luxury brand has previously refused to work with celebrity ambassadors, in keeping with the anonymous, collective vision that underpins its house codes.
Shot by Paolo Roversi, the campaign depicts Cyrus in a series of black-and-white portraits, covered in white paint. The brand is adapting for a new era of fashion, where internet culture and…
