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The Price of Ambition: 2025’s Bravest Watches

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Urban Jürgensen, a centuries-old Danish watchmaker, was revived in June 2025 / ©Ellen von Unwerth

You’ve probably never seen more watch brands on the planet than there are right now,” says Wilhelm Schmid, CEO of A. Lange & Söhne. “I also believe that watches have…

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