Sonoma Brands Invests in British Beauty Distributor Discovered Brands

Sonoma Brands Capital, the private equity firm that has backed Touchland, Merit and Vacation, has made a minority investment in British beauty distributor Discovered Brands, the companies exclusively told The Business of Beauty on Wednesday. Zach Charalambous, founder and chief executive of Discovered Brands, confirmed it represents a minority investment in the region of $15 million, which is typically Sonoma Brands’ largest check size.

Founded in 2009, Discovered Brands works with brands…