Macy’s raised its annual sales and profit forecasts on Wednesday, as the retailer’s turnaround strategy boosts demand across its Bloomingdale’s and Bluemercury chains, sending its shares up about 20 percent.
Shedding some underperforming banners and leaning into its pricier labels, which serve higher-income shoppers, helped Macy’s offset the hit from pressured consumer spending amid macroeconomic uncertainty, triggered by the Trump administration’s volatile tariff policy.
The…

