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Updated food reactivity tool explains why we eat what we see

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Example pair of food and non-food (heart-shaped cake and heart-shaped cardboard storage box). Credit: Martin Binks

Close your eyes and visualize the following: a decadent piece of chocolate cake, a bouquet of fully bloomed red roses, a juicy peach. Hopefully, these mental images produced some form of positive feeling. But is it possible that, despite the feel-good emotions associated with all…

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