Vivrelle Plots Retail Expansion With SoHo Pop-Up

Vivrelle, a luxury handbag and jewellery rental service, is teaming up with Revolve and its sister site FWRD on a pop-up in New York timed to fashion week.

Opening on Sept. 10 in SoHo, the store also serves as a kickoff for Vivrelle’s new retail growth strategy that includes two to three additional pop-ups in the US over the course of the next year, with the possibility of extending the leases to be permanent storefronts. In June, the startup announced a $62 million series C funding round…