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Giorgio Armani, who has died aged 91, was the most influential designer of the modern era. He pioneered a relaxed new look for women and men. He invented modern red-carpet dressing and celebrity marketing. And he was the first designer to democratise his brand by dividing it into multiple mini-labels from cheap chic to haute couture, before extending his reach into restaurants, bars and hotels. Today almost every big fashion Maison copies his business model.
How do I know? Because I…
