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While Watches & Wonders is undoubtedly the horology world’s landmark event each year, Geneva Watch Days has steadily become an important moment in its own right within the industry calendar – and the recent 2025 edition saw the unveiling of several exciting new releases.
For those of you who missed these debutants – including fresh references from the likes of TAG Heuer, Bulgari, Zenith, Frederique Constant, and plenty more – we’ve personally selected a few of our favourites…
