Shinola’s Message to Swiss Watchmakers: Come to Detroit

Watchmaker Shinola has an unexpected proposition for its Swiss counterparts: Consider manufacturing in Detroit.

In the world of luxury timepieces, there are few stamps of approval more sought-after than the “Swiss Made” label, with nearly every top brand, including Rolex, Patek Phillippe and Audemars Piguet, manufacturing in the country. But with Swiss watchmakers facing 39 percent tariffs on exports to the US, their largest market, they’re under heightened pressure. With that in mind,…