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HomeLifestyle NewsHow Y2K Teen Brands Are Winning in the TikTok Era

How Y2K Teen Brands Are Winning in the TikTok Era

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Gen-Z’s Y2K obsession is still going strong — and no one is benefitting more than the retailers that dressed teens 20 years ago.

Despite the rise of retailers like Shein and Revolve, it’s Hollister and American Eagle, both mall hot spots among Millennials in the early 2000s, that are neck-and-neck for the top spot among female shoppers in investment bank Piper Sandler’s “Taking Stock with Teens” survey. Both saw above-average results in their second quarter this year, with…

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