HomeGeneral NewsSunrice reworks classic 'Ice Ice Baby' track for latest campaign

Sunrice reworks classic ‘Ice Ice Baby’ track for latest campaign

September 9, 2025

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Sunrice has unveiled a playful new campaign reimagining the 90s hit Ice Ice Baby to remind Australians of rice’s versatility.

SunRice, Australia’s leading rice brand, has launched the playful and unforgettable ‘SunRice Baby’ campaign. Inspired by the iconic 90s hit Ice Ice Baby, the track…

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