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Vera Bradley’s latest ad doesn’t look like an ad at all.
Titled “Most Perfect Couple,” the ad is actually something of a branded short film. Harkening back to the brand’s days as a Y2K accessory phenomenon, the aughts rom-com-inspired video follows comedy writer Kristen Mulrooney as she brings to life a fan fiction story she wrote about actor Devon Sawa, who also stars in the spot, during her teenage years. The hope is that by tapping into 2000s nostalgia, the brand’s target…
