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Condé Nast said Wednesday it will launch a platform to host online storefronts for influencers, the publisher’s biggest effort yet to capture a piece of the booming creator economy.
Called Vette, the platform will allow creators to operate independent e-commerce websites, stocked with products of their choosing, which they can then promote across their other channels. Unlike affiliate marketing, where an influencer — or publication — gets a cut of sales if a reader clicks over to a…
